Consumer survey in Bangladesh: Measuring the impact of our water solution
In southwestern Bangladesh, where water sources are frequently contaminated, a promising alternative is emerging through the collaboration between 1001fontaines and its local partner NGO, Uttaran. Through the “Uttaran Paani” initiative, an increasing number of households are gaining access to reliable, safe drinking water via home-delivered, 20-liter refillable jars.
A recent consumer survey conducted among 340 households highlights the positive impact of our model, its rapid adoption, and its potential for scale.
A critical health issue
In the Khulna region, most families still rely on shallow wells, which carry significant health risks. Only 41% of surveyed households boil their water before drinking it, leaving many exposed to frequent contamination.
A trusted and embraced solution
In this challenging context, our bottled water service has driven a shift in consumption habits:
- 64% of respondents have stopped using untreated or self-treated water
- 51% now exclusively drink bottled water
- 2 out of 3 had never used this type of service before
- 23% previously drank only untreated well water
The key reasons behind this adoption include:
- Service reliability
- Better taste
- Home delivery, seen as both convenient and safe
A foundation for long-term change
This positive trend confirms that, when properly embedded in the local context, our model effectively meets the needs of communities and offers strong potential for replication. Sustained awareness efforts and continuous service quality are essential to ensure long-term impact.
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Discover key findings from the survey Bangladesh: Project Developments and Consumer Survey Results
